“The ability to motivate people is, in itself, not difficult. It is usually tied to some external factor. Great leaders, in contrast are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired”.

Simon Sinek

The Golden Circle

The golden circle finds order and predictability in human behavior. Put simply, it helps us understand why we do what we do.

Every organisation on the planet knows
WHAT they do. These are products they sell or services they offer.

Some origination know
HOW they do it. These are the things that make them special or set them apart from their competition.

Very few organisations know
WHY they do what they do. WHY is not about making money. That’s a result. Its a purpose, cause or a belief. Its the very reason your organisation exists.

Watch the video on Ted Talk



Verity – “A true principle or belief, especially one of fundamental importance”

We work with leaders to implement the fundamental principles that govern sustainable success across all areas of business, regardless of changing market conditions, trends and competitive behaviour. As a leader, knowing your “why” is one of the fundamental steps toward communicating your vision in a captivating manner and inspiring action.