In an increasing digital world, brand image is first established at the point of reaching your website or connecting on LinkedIn, Facebook, and other social media platform. Brand image is then recognised and reinforced at the front door on entry to your physical premises (if applicable). Whether clients are enticed to proceed beyond the website …
Showcasing your point of difference through brand photography Read More »
With so much uncertainty and disruption to life and business as we know it, the management theory is yet to be written on how to pivot in times of a double whammy! – health crisis and economic downturn. Adapting your sales approach requires mirroring your customers: Listen Listen to what customers are saying to you …
It’s been estimated that the average person will change career focus 5-7 times in their lives. But whether all of those life-impacting alterations are sustainable and fulfilling, as opposed to short-term ‘band aids’, is debatable. Change is a key buzzword out in today’s business world, including the ability to embrace and drive forward improvements. But …
It’s hard not to laugh sometimes when I hear sales people say something like “Well, it’s supposed to go like this…”, or “I was told to do it that way, cause when we do that the prospects do…” But instead I am empathetic to their plight and innocence. Empathetic, because some manager or pundit told …
Does your business have a strategy that’s translatable and able to pivot when required, to accommodate unforeseen adversities like an economic downturn? Several years ago, Larry Myler reported in Forbes that less than 10% of organisations successfully execute strategy, and that only around 14% of employees fully understand company strategy. If we add to this …
8 essential elements your business needs to get through tough times Read More »
We all love new things, that’s a fact of human nature. As a business owner, reading this blog, you’ve probably been blessed with an entrepreneurial streak, giving you creativity, vision and passion. But as entrepreneurs, it also means we’re prone to become attracted to the new, the ‘cutting edge’ and yes, occasionally it means we’re …
Is ‘Shiny Object Syndrome’ Hurting the Growth of Your Business? Read More »
Your definitive guide to getting the most out of Baby Boomers, Gen X, Y & WE This is the first our three-part blog, collectively setting you up to get the most out every generation in your team. First, the basics… While it is nearly impossible to emphatically define one generation from another, the most important …
Proven Tactics to Improve your ROI from Every Generation Read More »
